by Leah on December 6, 2008
No one likes to be rejected. Whether you’re asking a woman out to dinner or asking her to try your product, hearing the words “No, thanks” is a downer, right?
Hearing “No, thanks” over and over again? That can crush your ego in the case of the dinner date and devastate your business in the case of promoting your product.
Now I don’t know how to help you get a yes out of a potential date and avoid the dreaded “table for one” – but I do have some insider info that can increase your chances of hearing “yes” from a potential customer.
Getting to “yes” may be as simple as matching your marketing message to her mood. A study by parenting magazine revealed that women have distinct preferences for different types of promotions…
by Leah on November 25, 2008
If you’re serious about marketing your product or business to women, then you already know how important it is to target your market.
Is she a Baby Boomer or a GenX? Was her British invasion The Beatles or Duran Duran? What’s her income range? Is she urban or rural? Red state or blue state? Married with kids or single and loving it? Is she Carrie, Miranda, Charlotte, or Samantha? (If you’re in the women’s market and you don’t know who they are- catch up!)
You’re probably thinking Yeah, yeah. Tell me something I don’t know.
Heres the thing. Pinning down the demographics of your target market only scratches the surface. What you may not realize…
by Leah on November 25, 2008
If women make up a significant portion of your target market, one of the simplest – and most overlooked – ways to make it easy for them to choose your product is to keep in mind this one characteristic that is common among virtually all female consumers…
When deciding whether or not to purchase a product [...]
by Leah on November 24, 2008
Business guru Tom Peters tells an amusing story in his 2001 report Women Roar: The New Economy’s Hidden Imperative.
After one of his lectures, Tom was approached by a man in the audience. Turns out, this wasn’t the first time the man had seen Tom speak.
At an earlier event, Tom had insisted that businesses open [...]
