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You want your writing to trigger the right emotion and set the mood for your prospect. When you set the mood, they’ll be more receptive to your copy. And the sooner you set the mood, the more effective your copy will be.
Now if you’ve studied copywriting at all, you know that the Headline gets all the love – as well it should. It’s what catches the reader’s eye and gets prospects to stop what they’re doing and read your ad. John Caples pointed out that if the headline doesn’t…
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If you’re serious about marketing your product or business to women, then you already know how important it is to target your market.
Is she a Baby Boomer or a GenX? Was her British invasion The Beatles or Duran Duran? What’s her income range? Is she urban or rural? Red state or blue state? Married with kids or single and loving it? Is she Carrie, Miranda, Charlotte, or Samantha? (If you’re in the women’s market and you don’t know who they are- catch up!)
You’re probably thinking Yeah, yeah. Tell me something I don’t know.
Heres the thing. Pinning down the demographics of your target market only scratches the surface. What you may not realize…
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If women make up a significant portion of your target market, one of the simplest – and most overlooked – ways to make it easy for them to choose your product is to keep in mind this one characteristic that is common among virtually all female consumers…
When deciding whether or not to purchase a product [...]
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