No one likes to be rejected.  Whether you’re asking a woman out to dinner or asking her to try your product, hearing the words “No, thanks” is a downer, right?

Hearing “No, thanks” over and over again? That can crush your ego in the case of the dinner date and devastate your business in the case of promoting your product.

Now I don’t know how to help you get a yes out of a potential date and avoid the dreaded “table for one”  – but I do have some insider info that can increase your chances of hearing “yes” from a potential customer.

Getting to “yes” may be as simple as matching your marketing message to her mood. A study by parenting magazine revealed that women have distinct preferences for different types of promotions.

• Mornings and evenings are often hectic and rushed.  It takes a lot to get a woman’s attention in the morning.  If you manage to do so, you need to be quick, clear and concise.  Otherwise she’ll be too distracted to take action.

• Afternoons are slower paced.  Women have the time and are able to focus more, so they are most responsive to informative promotions or educational activities at this time.

• Nights are for winding down and relaxing.  Women are more receptive to quirky, offbeat and fun messages at night.

• Weekends are all about fun.  Funny and entertaining messages appealed to women best over the weekends.

So, how can you use this to your advantage?  If you use radio or television in your media mix, you know exactly when your ads will play.  Simply match your ad to her mood given the guidelines above.

But what about online marketing? Here’s how can you use this information to make your list more responsive:

• Emails – you can control when you send them, but you can’t control when she opens them.  One thing you can do is send broadcasts at different times of the day, then watch and see when the majority of people open your message.  It’s not a foolproof plan, because the subject line will affect your open rate.  But if you do find a consistent trend in when your emails are opened, you can tailor the tone of the message accordingly.

• Teleseminars – The results of the study indicate that afternoons may be best for teleseminars, particularly if your market is dominated by at-home-moms.  If you normally hold your teleseminars in the evenings, you may want to try an afternoon time slot for a change.  If that isn’t possible, schedule a Q&A call on an afternoon a few days after the call download is available.  Even if attendance is low on the Q&A, you’ll still spike the number of people that hear the call because they’ll want to listen to it before the Q&A.

• Fun Stuff – Did you see a funny video you want to share with your list? Maybe you have a funny story to share with them?  Send it out on Saturday morning.  They’ll have more time to watch the video and you’ll become like part of their weekend fun.

Keep this information in mind when planning your promotions and you’ll have more women saying “yes” to what you have to offer.