Women

If you’re serious about marketing your product or business to women, then you already know how important it is to target your market.

Is she a Baby Boomer or a GenX? Was her British invasion The Beatles or Duran Duran? What’s her income range? Is she urban or rural? Red state or blue state? Married with kids or single and loving it? Is she Carrie, Miranda, Charlotte, or Samantha? (If you’re in the women’s market and you don’t know who they are- catch up!)

You’re probably thinking Yeah, yeah. Tell me something I don’t know.

Heres the thing. Pinning down the demographics of your target market only scratches the surface. What you may not realize…

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